On June 24th, 1910, a new company is founded in Milan with the name of A.L.F.A. (Anonima Lombarda Fabbrica Automobili). A few years later, the Napolitan entrepreneur Nicola Romeo takes over the company and changes its name to Alfa Romeo.
From the 24 HP, the first model every built, to the green Quadrifoglio badge. From the mythical Tazio Nuvolari and Enzo Ferrari, to the legend of Nino Farina and Juan Manuel Fangio. From victory in the first motor racing world championship with the P2, to conquering the first Formula 1 championship with the Alfetta 158. From the Giulietta to the Spider, from the Giulia dynasty to the Tipo 33 project. Rediscover with Heritage the achievements, the cars and the people that contributed to the Alfa Romeo myth.